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Uhaul Home Page Redesign
U-Haul leads the moving and storage sector in the U.S, renowned for offering self-service moving solutions to customers in need.Project Context
Home Page Redesign
The current homepage has outdated styling and an overly dense amount of content links. Our aim was to cultivate a refreshed, professional corporate aesthetic for our landing page, catering specifically to our do-it-yourself clientele. Additionally, we optimized the location page to ensure that visitors arriving via search results can seamlessly access the information they require.
Visual Design
A modern and energetic uplift
We wanted the design aesthetic to be clean, bright, modern and energetic with a strong focus on content. Imagery needed to portray real customers using Uhaul products in genuine settings.Flat shape art was used for the iconography, giving a more modern feel to the brand.
Through the inclusion of storage manager and genuine facility imagery, coupled with elevating reviews to a prominent position, the location detail page is designed to resonate with customers on a deeper, more personal level.
Location page
Tools I used
Adobe Photoshop